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  • Writer's pictureGuy

Back in the Saddle Again

After taking a break to get a new brand, new website, new pitch deck, new foundation, and new company positioning across the line, I'm excited to get back to this project.

I still don't know what it will be, but I know that there are a ton of topics to help out aspiring CMO's about.

Like how you gain consensus for big projects like a rebranding of your company, for instance.

Especially when you're a start-up, it can be daunting. You really do have only one chance to make that next impression, and it needs to hit the mark.

I found myself early on in the process going back to the Simon Sinek "start with why" credo to ensure we had a great purpose from which we could start messaging. I was lucky that at this company--unlike some of my prior experience, we really did--and it's a strong reason for being here.

I had previously kind of discounted the "why" question--after all, my job was to market the software, not be a philosopher. And if I could deliver value, and better value than my competitors, well, then, that was the win.

But I've come to appreciate that whether it's a rebranding of your business, or even yourself--as the journey over the last 6 months has been, knowing your "why" gives you so much more freedom--opportunity--space to be creative and find the right message through a purpose. It helps you go beyond the surface level, and sustains you in times when it's not clear which way you should do or what, exactly, you should do.

It also helps you get back in the saddle again, helping you to realize that even if no one is reading this now--they may be at some point, and there's help I can provide.

So here we go again.

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